[ REEL — SECTOR : PROPERTY DEVELOPERS ] CH. 00 · OPENING
— VISUAL MARKETING

Real estate
visual
marketing
for property developers.

SYNOPSIS

Photorealistic renders, 360° walkthroughs and cinematic video to sell your development before it is built. Visual material ready for property portals, campaigns and sales meetings — from the first massing model to handover.

• Commercial focus / Visuals built to sell———• Architectural accuracy / Technical render quality———• Fast delivery / Clear timings and process———• Commercial focus / Visuals built to sell———• Architectural accuracy / Technical render quality———• Fast delivery / Clear timings and process———
— VIRTUAL SHOWROOM

Pick a home
inside the building

MODEInteractive
DEMO76 homes
ACCESSImmediate
• LIVE · VIRTUAL SHOWROOM
CH. 02

APPROACH
AND CONTENT

We work with property developers, estate agencies and new-build marketing teams. We turn drawings, specifications and briefs into visual material with a commercial job to do: every render, video or tour is designed so the buyer understands more and decides faster.

We do not sell pretty pictures: we deliver a consistent visual content system for portals, campaigns, brochures, showrooms and sales teams. What you need to speed up off-plan sales without waiting for the building work.

01DIAGNOSIS

Working out which visual material and which channel you need before asking for views or a quote.

02FORMAT

Image, walkthrough, video, tour, brochure or configurator, depending on the sales stage.

03OUTPUT

Material ready for campaigns, portals, sales events or presentations.

01 EXTRACT

The client problem

Selling a new build with no building to show: the buyer cannot visit and the sales team needs visual arguments.

SEE ↗
02 EXTRACT

It changes with the stage

Content is different for lead generation, launch, sales office and handover. We adapt format and finish to the moment.

SEE ↗
03 EXTRACT

Ready-made packs

Three routes depending on the goal: residential launch, sales office or interactive experience. Ready to start the campaign.

SEE ↗
04 EXTRACT

An orderly process

Brief, art direction, production and delivery in stages. You know what to expect and when each piece arrives.

SEE ↗
CH. 03

THE CLIENT
PROBLEM

Exterior of the development at sunset FIG. 01 — EXTERIOR · SUNSET
Living room interior, atmosphere FIG. 02 — INTERIOR · WARM

Selling a new build before it exists is hard when all you have is drawings and a specification. The buyer needs to see the project to trust it, and the sales team needs visual tools to defend it.

— 01

No visual material yet

In many cases the developer has no real photos of the building or the home yet. You need material that represents the offer faithfully so the sales team can explain it properly.

— 02

Tight commercial timings

The sales team has to move fast to keep campaigns, ads, portals and meetings on schedule, without visual content becoming the bottleneck.

The right visuals turn uncertainty into confidence

Lesscommercial friction
Decisionsmade with more information
Sales opportunitiesprotected
CH. 04

SOLUTIONS
FOR THIS SECTOR

Each development needs different formats depending on the sales stage: interior and exterior renders to catch attention, 360° walkthroughs so the buyer can explore, aerial video to show off the location and 3D floor plans to understand the layout.

Every deliverable follows the same art direction and the same commercial approach. We work in stages with defined revisions, so your sales team gets coherent material, ready for campaigns, brochures and meetings.

PLATE 012
— 01 / 05

3D renders

Hi-res still images of interior and exterior spaces.

PLATE 024
— 02 / 05

Virtual walkthroughs

An interactive 3D walkthrough for immersive experiences.

PLATE 036
— 03 / 05

3D animations

Aerial, narrative video and panoramas for campaigns and sales.

PLATE 048
— 04 / 05

Plans and diagrams

3D floor plans and clear diagrams to understand the layout.

PLATE 060
— 05 / 05

Packs and deliverables

Packs adapted to each stage: launch, sales, interactive.

CH. 05

PACKS
AND DELIVERABLES

Three packs depending on where your development is commercially. Each one includes everything you need to start the campaign, the sales office or the interactive experience — with no hidden extras.

PACK 01 ESSENTIAL

Essential pack

For pre-sales, tests or one specific channel: 3–4 high-resolution exterior and interior stills with art direction, ready for portals and the web listing.

FROM
€1,800
RENDERS
03 — 04 units
REVISION
1 round
TIMING
2 — 3 wks
Request a quote
PACK 02 LAUNCH

Launch pack

For the launch campaign: 6–12 renders, a 60–90 s video walkthrough, a 16-page PDF brochure and a web version, for portals, social media and sales.

FROM
€4,500
RENDERS
06 — 12 units
VIDEO · BROCHURE
60 — 90 s · 16 pp.
TIMING
3 — 5 wks
Request a quote
PACK 03 INTERACTIVE

Interactive pack

For the web, the sales office and investors: a navigable 360 tour, a finishes configurator and integration with your website and CRM.

FROM
€7,800
360° TOUR
Web · mobile
CONFIGURATOR
Finishes
TIMING
5 — 7 wks.
Request a quote
CH. 06

PROCESS.

We put real care into art direction and commercial focus, making sure the material is accurate, clear and effective at selling. Every project follows a clear sequence that defines what the developer needs, which stage it is in and which deliverables come first.

After the first meeting we set the brief, art direction, format, packs and deliveries. We work in stages with defined revisions, so the sales team knows what to expect and when each output arrives.

Delivery always closes with files, media and formats agreed in advance so they fit your communication: property portals, social, sales teams, meeting rooms, events and media campaigns.

STAGE 01
01 STAGE

ANALYSIS

Goals, audience, channel and stage. We define which deliverables are needed.

STAGE 02
02 STAGE

DESIGN

Art direction, framing, atmosphere, materials, lighting.

STAGE 03
03 STAGE

PRODUCTION

Modelling, texturing, rendering and assembly of the deliverables.

STAGE 04
04 STAGE

DELIVERY

Files, formats, media and handover for the campaign and the sales team.

CH. 07

A QUOTE
FOR YOUR PROJECT

Tell us the scope, formats, deliverables and deadline, and we send you a fixed proposal with a price. We reply within 4 working hours.

Request a quote
CH. 08

RELATED
ROUTES

Three ways to go deeper depending on what you need to solve: visual strategy, launch pack or real estate rendering.

— FREQUENTLY ASKED QUESTIONS

Your questions,
answered

Seven questions marketing managers ask before requesting a quote. If yours is not here, write to us.

  • CAD or PDF drawings, the specification, visual references and the commercial brief. If something is missing, we define it together in the first art-direction meeting.

  • The number of images, modelling complexity, level of detail, number of material variants and the deadline. Every pack is modular.

  • A 30-minute call to understand the project, the sales stage and the goals. Then we send the brief, the plan and the proposal.

  • Drawings, the specification, visual references, the output channel (portal, brochure, campaign) and the target date. With that we define the pack and the deliveries.

  • A standard launch pack takes 3 to 5 weeks. Projects with a tour or a configurator need more production time.

  • It depends on the number of units, the formats and the level of detail. A standard launch pack starts at around €4,500. We send a fixed range once we have reviewed the brief.

  • A standard pack takes 3 to 5 weeks. Projects with a 360° tour, cinematic video or a configurator need more production time.

CH. 10 · CLOSING

NEXT
STEP

Tell us which stage your development is in and what you need to sell. We will put together a visual proposal with renders, video, tour or configurator to match the moment — and if you only want to compare prices, ask for a quote and we will give you a first indication.