In a bedding shop, the mattress only sells itself halfway. The other half is the bed: the storage base, the headboard, the fabric and the bedside tables, which the customer has to imagine with a swatch book in hand. Here they build their complete bed in 3D, with matching fabric, and see it in their own bedroom on their phone.
Saturday in a bedding shop. A couple has already chosen a mattress and now it is the bed's turn. The wingback headboard they like hangs on the back wall, in grey; the storage base is in another aisle, in beige; and the fabrics are in a swatch book of ten-centimetre squares. She wants green velvet; he cannot picture a whole headboard in that colour.
The salesperson does what they can: they show a photo on the tablet of another headboard, in another colour, in another bedroom. They explain that the same fabric can also cover the base and the bedside tables, and that the curved headboard comes in 150 and 160. They jot down three combinations on a piece of paper. The couple say they will think about it and take the mattress.
The bed does not sell that day. Nor the base, nor the headboard, nor the matching bedside tables. In your factory, that combination of emerald velvet with a wingback headboard and a lift-up storage base was two weeks' work. But nobody managed to let the customer see it whole before they walked out of the door.
The customer has to imagine a whole headboard, a storage base and bedside tables from a small swatch, under the shop's lighting. Velvet, bouclé or corduroy change a lot over a large surface, and the doubt is settled by choosing the usual grey, or by not choosing at all.
What it costs youPremium fabrics that hardly sell and decisions that get postponed.
The mattress in one aisle, the storage bases in another, the headboards on the wall and the bedside tables in a different shop. Nobody shows the whole bed, with the same fabric throughout, in a bedroom. The customer takes the essentials and buys the rest elsewhere, or not at all.
What it costs youOrders smaller than they could be, at the same cost of sale.
Every headboard has its sizes, every base its heights and every fabric its surcharges. In the shop, combinations get written down that later turn out not to exist or carry a supplement nobody mentioned, and the factory has to call to correct the order.
What it costs youOrders corrected over the phone and customers who feel misled.
A shop has room for a few assembled beds from all its brands. The rest of your headboards, bases and finishes are sold from a paper catalogue, and what is not on display hardly sells.
What it costs youMost of the catalogue, invisible at the point of sale.
Room dimensions, wall colour, space for the bedside tables: the bed is chosen in a shop and assembled in a different home. Without seeing it in their bedroom, the customer doubts the size of the headboard or the height of the base and puts off the purchase.
What it costs youPurchases postponed “until we've measured the room properly”.
Every customer who takes the mattress and leaves the bed for another day is half a sale. Put your own figures in place of the example.
€ a year
The values are an example: replace them with yours. The calculation is a simple multiplication and does not come from any study.
Linen, chenille, velvet, bouclé, corduroy and faux leather, each with its own texture and, except for linen, its surcharge. One tap changes the fabric of the base and the headboard, and the lacquered bedside tables are tinted to match, over the complete bed and under the bedroom's light. With photos of your fabrics, the customer sees yours.
Fabrics by family with texture and surchargeThe customer sees the mattress inside, layer by layer, and carries on with the bed: a lift-up storage base that opens and shows what fits, an upholstered base, a slatted base or a frame bed that hugs the mattress; a plain, buttoned, striped, wooden, wingback or curved headboard; pillows, topper and protector.
Mattress inside, bases, storage bases and headboards in 3D
With your rules loaded, each headboard can be limited to its sizes and each base to its heights (in the demo, for instance, the slatted base and the upholstered base of 160 cm or more come in two halves), and each fabric carries its supplement. The indicative price is recalculated with every change, and the request goes out with everything: model, size, base, headboard, fabric and accessories.
Manufacturing rules and indicative price
The same configurator in every shop, with a kiosk mode that returns to the home screen by itself when nobody is using it and an automatic demonstration for shop windows and trade fairs. It works offline and has a viewer to show the mattress in 3D, inside and out, on the product page of your website.
Kiosk mode, automatic demonstration and a viewer for the website
With augmented reality, the customer places the whole bed, with its storage base, headboard and bedside tables, at full size in their room, without installing anything. Night mode switches on the bedside lamps to see the atmosphere. And the request goes out with the bed just as they saw it, assigned to the nearest shop by postcode; in your configurator it is sent to that shop.
Augmented reality, night mode and a request assigned to their shopGo to the “Bed” step, add the storage base and open it, change the headboard to “Wingback”, pick the “Velvet” family and add the wooden bedside tables; then press “Night”.
An open demo, with no registration, with example products and prices. It is designed for manufacturers, dealers and installers: private customers are welcome to try it, but we do not sell the product.
Send us two or three of your headboards and bases and your fabric chart, and in a 20-minute demo you will see your complete bedroom in 3D.
Most projects for manufacturers fall between €14,500 and €35,000, depending on the catalogue, the manufacturing rules and the integrations. Maintenance and hosting from €190 a month. We start from a base that already works: you are not paying for development from scratch.
Would you rather talk it through? Call 662 061 421 or write to grup3d@grup3d.es.
Yes. The configurator can start straight at the bed: base, storage base, headboard, fabric and bedside tables. For a manufacturer that does not sell mattresses, the mattress is removed from the journey and the price. And the other way round: a mattress manufacturer can keep just the mattress and the base.
In the demo the textures are our own, as examples. Your configurator carries photos of your fabrics, with their names, families and surcharges; we load them from your catalogue (we give you a template) and they update without touching the design.
Yes. It has a kiosk mode, an automatic demonstration and offline operation, designed for tablets in shops and for trade fairs.
Yes, with augmented reality from their phone and without installing anything: the complete bed, at full size, with its storage base, headboard and bedside tables.
Yes. The hotel order lets them state how many beds of each size they need and generates the order sheet as a PDF with the volume discount from your price list, for your sales team to confirm.
It depends on how many models, bases, headboards and fabrics you want to show and whether it connects to your website or your online shop. Projects start from €6,500 for a visual configurator of one product family; most projects for manufacturers fall between €14,500 and €35,000, depending on catalogue, rules and integrations, plus maintenance from €190/month. 3D modelling of your products and the textures of your fabrics are quoted separately, once we see your files.