— THINGS YOU HEAR EVERY WEEK
How hard it is
to sell technical equipment
made to measure.
In the technical office, on the customer's shop floor and at the counter. Below, how it gets solved.
“I'll send you a photo of the machine and you tell me the price.”
Enquiries without the data to calculate
Points, shifts, rooms, load or speed are missing, and every figure is one more email. Meanwhile, the customer asks someone else for a price.
With the configuratorThe customer chooses points, metres, modules or speed, and it reaches you with all the data and the indicative price they have already seen.
“Every offer eats up an afternoon.”
Sizing by hand, offer after offer
Distributors and tubing, frames and beams, motor and drive: engineer work repeated in every offer, signed or not.
With the configuratorThe base calculation comes out on its own, with your rules: distributors and tubing, capacity, pallet positions, boxes per minute. The engineer checks; they do not start from scratch.
“And how does this reach each point?”
Equipment the customer cannot picture
You read the diagram at a glance; the person who signs sees lines and references. And what is not understood is not approved.
With the configuratorThey see it assembled in 3D and working: the grease reaching every point, the boxes moving along the conveyor. With labels on the pump, the distributors or the motor.
“Purchasing says there is a cheaper offer.”
The price is compared, not what it saves
Two offers on the table and only the final figure gets looked at. The savings appear in neither, and the simpler equipment wins.
With the configuratorNext to the price, the greasing hours saved per year, the consumption and the savings versus old equipment, or the boxes per minute. And up to three options side by side.
“Take off the guards, we'll be careful.”
Safety looks like an extra
Guards, mesh, emergency stops or bunds go into the offer as priced lines with no explanation. They are the first thing to be cut.
With the configuratorGuards, mesh, emergency stops or bunds are seen fitted and labelled. And a warning pops up if the racking goes over 7 metres or if a tank for diesel or chemicals has no bund.
“Will this fit through the door?”
The network calls the factory for a figure
The distributor has the customer in front of them, but not the external dimensions or the pallets that fit in a trailer. They call, and the order waits.
With the configuratorExternal dimensions of the tank next to a person, the loading area of the van, pallets per lorry. And at full size on their phone, with nothing to install.
“Fittings were missing and the distributor had 8 outlets.”
The bill of materials is copied by hand
From the spreadsheet to the order. A wrong beam or a dozen forgotten fittings are discovered with the fitter in the warehouse.
With the configuratorA factory order sheet with reference and quantity, taken from the same configuration the customer saw. The same for one van as for a whole fleet.